In 2021 we are finally ready to renew our website and reframe our digital marketing priorities, in order to jump ahead of our direct competitors.
We have recently perfectioned the parameters of an already very successful Google Ads campaign of ours and we are starting advertising again at the beginning of November 2021.
In the meanwhile we have been analysing our competitive positioning and writing strategic reports like:
- •list of high priority selling points to win online market
- •list of buying personas
- •list of direct competitors with digital structures and running Google Ads campaigns
We are searching for a young online marketing freelancer or agency to help us formulate a new digital marketing and branding strategy and apply it to our digital structures.
Such collaboration is intended to progress from occasional to recurrent, starting now with limited budget and aiming for relevant investments (agencies) or employment (freelancers) in a few years time.
The right young online marketing freelancer or agency would need to provide us with the following deliverables by the end of October 2021:
- •a report about the main short term digital marketing goals we need to reach, in order to improve significantly our competitive advantage, and the correspondent digital structures we need in place
- •a draft or description of a design- and brand-improved landing page in our WordPress website,functional to our November 2021 Google Ads campaign
In order to assess if a marketing support provider is right for our current needs, we need to receive a preliminary written confirmation about their:
- •availability to work at marketing strategy level with websites in Italian (with personal fluency in Italian or use of automatic translation services)
- •availability to work remotely from us, taking into account a possible time zone difference (we are based near London, UK)
- •level of professional experience in digital marketing strategy and correspondent available references
- •way to approach a new marketing project, from the description of a past successful project
- •approximate pricing to deliver what described in project brief